Case Study: Walmart Canada - TV Wall Digital Signage Expansion

Industry: Retail / Big Box Retailer 
Location: Canada (Nationwide) 
Website: walmart.ca

Case Study: Walmart Canada - TV Wall Digital Signage Expansion

About Walmart Canada

Founded in 1994 and headquartered in Mississauga, Ontario, Walmart Canada has grown into one of the nation’s largest employers and a major driver of the Canadian economy. Operating 404 retail units—including 345 Supercentres and 59 discount stores—Walmart serves millions of customers every week.

Beyond its brick-and-mortar footprint, Walmart Canada has expanded into online shopping, home delivery, store pickup, and contactless pay, shaping modern retail expectations. The company works with nearly 2,000 Canadian suppliers, fueling job creation, local economic growth, and community support across the country.

The Challenge

For years, Walmart Canada relied on generic, low-cost audio/video equipment to power its in-store TV walls—the very displays designed to highlight and sell the latest television models.

Unfortunately, the system fell short:

  • Inconsistent displays: TVs frequently showed different content, some powered off altogether.
  • Unauthorized input: Store associates occasionally plugged in personal devices, exposing Walmart to security and compliance risks.
  • Poor reliability: Cheap equipment regularly failed, requiring costly, time-consuming replacements.

The result? Customer experience was fragmented, unprofessional, and ineffective at driving TV sales. Walmart needed a robust, scalable, and cost-effective solution that would not only showcase its TVs but also align with its reputation as a trusted retail leader.

Project Requirements

To achieve this transformation, Walmart Canada outlined key requirements:

  • A reliable TV wall solution capable of scaling across 400+ stores.
  • Centralized content management with regional flexibility.
  • Protection against unauthorized device usage.
  • Consistent, synchronized playback across all displays.
  • Remote monitoring and support to minimize downtime.
  • Adaptability to different store layouts, including spaces divided by walkways or architectural barriers.

CE Labs’ Approach

Having already redesigned Walmart USA’s TV walls, CE Labs was uniquely positioned to provide a proven, retail-focused solution. Our process began with precision and validation:

  1. Pilot Program
    • CE Labs recommended and executed a pilot rollout in select Walmart Canada stores.
    • Our team flew onsite to evaluate real-world layouts, customer engagement, and existing infrastructure.
    • Pilot installations included MP90 media players, UHD amplifiers, HDMI cables, UHD extenders, and Ethernet cabling.
  2. Enterprise Integration
    • Each MP90 player connected to a dedicated CE Labs enterprise CMS server.
    • The CMS allowed Walmart’s marketing team and CE Labs to collaborate on scheduling campaigns, managing regional promotions, and ensuring consistent playback.
  3. Remote Management & Support
    • CE Labs monitored each device, verifying live content playback and diagnosing issues remotely.
    • Our system allowed long-term support across store remodels, upgrades, and new installations.
  4. Documentation & Training
    • CE Labs developed installation manuals and employee-friendly guides.
    • Our tech support team was trained specifically for Walmart’s deployment, ensuring ongoing assistance.

CE Labs Products Deployed

  • MP90 Media Player – Enterprise-grade playback engine.
  • UHD Amplifiers(CE Labs Line of Products) – Guaranteed signal clarity.
  • UHD Extenders(CE Labs Line of Products) – Bridged long-distance runs and unique layouts.
  • HDMI Cabling & Ethernet Cabling(CE Labs Line of Products) – Ensured durable, high-performance connections.

Services & Customization Offered

  • Pilot program development & execution.
  • CMS set up with campaign scheduling and localization.
  • Remote monitoring and troubleshooting.
  • Customized logistics: CE Labs calculated store-by-store hardware requirements, ensuring accurate shipments.
  • Ongoing support for content management, system updates, and product replenishment.

    • Solution in Action

    Following months of pilot testing, Walmart Canada saw dramatic improvements:

    • Fully synchronized TV walls across stores.
    • Centralized campaigns that promoted regional deals while maintaining corporate consistency.
    • A significant reduction in downtime and device failures, saving costs and boosting confidence.
    • Customers are engaged with professional uniform displays, improving brand image and increasing TV sales.

    Encouraged by the success of the pilot stores, Walmart Canada approved a nationwide rollout. CE Labs delivered precise product counts to each store, considering layout variations and technical needs, ensuring smooth and efficient deployment.

    Outcome

    • Seamless synchronization of TV walls across hundreds of stores.
    • Enhanced marketing impact with targeted regional content.
    • Long-term reliability and reduced replacement costs compared to legacy equipment.
    • Improved customer trust and shopping experience.
    • Strengthened partnership: Walmart Canada continues to rely on CE Labs for ongoing content management and hardware support.

    Feedback from Walmart Canada

    Walmart Canada recognized CE Labs as a partner who not only provided a solution but also anticipated their future needs:

    “The CE Labs solution transformed our TV walls from a point of frustration into one of our most effective sales tools. We can now deliver consistent, impactful messaging across Canada, knowing the system will run smoothly and reliably. The CE Labs team has been a true partner every step of the way.” – Walmart Canada Team