Case Study: Reach TV - Airport Network Expansion

Industry: Transportation & Travel / Airports
Location: Worldwide 
Website: camp.reachtv.com

Case Study: Reach TV - Airport Network Expansion

About ReachTV

Where Travel Meets Sports

ReachTV is the go-to omnichannel platform for travelers seeking live sports, premium entertainment, and curated travel content. From airport gates, bars, and lounges to in-flight screens and hotel rooms—extending across digital, social, and mobile—ReachTV connects with travelers wherever they are.

With a monthly reach of over 50 million viewers, ReachTV delivers affluent travelers at scale, creating unmatched opportunities for airports, venues, and brands to engage with a global, connected audience.

By the Numbers

  • 90 Airports
  • 50M+ Monthly Viewers
  • 515M Devices to Retarget Monthly Viewers
  • 3000+ Airport Locations Monthly Viewers
  • 500K Hotel Rooms Monthly Viewers
  • 2M+ Social Followers

    • The Challenge

    ReachTV needed more than just a media player. Their requirements included:

    • A commercial-grade device capable of running ReachTVs application seamlessly.
    • An out-of-the-box experience (OOBE) that minimized IT overhead during installations.
    • A remote management solution that could keep thousands of players updated, secure, and provisioned—globally.

    CE Labs Products Used

    CE420 Digital Signage Media Player

    • Quad-core processing for high-demand streaming
    • Built-in reliability for 24/7 operation
    • Flexible storage options with expandable SD/USB
    • Optimized for HD/4K playback and streaming apps

    How the Challenge Was Solved

    CE Labs deployed its professional line of distribution amplifiers, resolution scalers, and HDMI cabling to create a plug-and-play system that could be replicated across CGX locations. By integrating the HSC42 scaler, stores could maintain consistent visual quality regardless of whether the original content was in HD or 4K. Distribution amps ensured every display in the wall received a clean, reliable signal—eliminating inconsistencies and delivering a synchronized, unified visual impact.

    CESync Cloud Remote Support Platform

    • OS & Firmware Management: Remote, silent updates
    • Kiosk Lockdown: Secure, single-purpose configuration
    • Auto-Provisioning: Devices boot with ReachTV pre-configured
    • APK Management: Install/remove apps remotely
    • Turn-Key Management: Unified platform for all CE Labs devices
    • 24/7 Technical Support for large-scale deployments

    Services & Customization Provided

    • APK Key-Signing: CE Labs signed ReachTV APK for flawless integration.
    • Custom OOBE: Pre-loaded experience that auto-connects players to ReachTV upon startup.
    • Joint Engineering: CE Labs & ReachTV teams collaborated to certify integration.
    • Hardware Vetting & Testing: CE420 officially approved as ReachTV’s preferred hardware platform.

    The Solution

    The combination of CE420 hardware and CESync cloud management delivered a turnkey signage ecosystem:

    • CE420 provided the horsepower and reliability for live streaming.
    • CESync gave ReachTV centralized control, ensuring devices stayed updated, secure, and consistent worldwide.
    • The OOBE setup allowed plug-and-play onboarding, reducing time on-site for installers.

    Outcome

    • Nationwide deployment of CE420 players running ReachTV.
    • Frictionless onboarding at airports.
    • Reduced IT workload through CESync’s auto-provisioning and remote management.
    • Established a long-term partnership between CE Labs and ReachTV, paving the way for future global rollouts.